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XAL Esports - Freelance
Content
Created full branding, merchandise, website and social media strategy for XAL Esports.
Date
Sept. 2021- January 2022
Software:
Adobe Photoshop, Illustrator, InDesign and After Effects, Webflow & Figma.
I had the exciting opportunity to work as a freelance professional with XAL Esports, where I was the Lead Graphic Designer and had full creative freedom.
Firstly, I created their full branding, including logo and brand guideline. I was responsible for bringing their digital presence to life by building a website from concept to completion. From designing the initial wireframe to implementing a comprehensive Webflow website, I ensured a seamless online experience for the esports enthusiasts.
Secondly, I managed and curated engaging social media content across platforms such as Twitter, Instagram, and TikTok, fostering a vibrant online community through Discord servers.
